How are you guys tracking your ad campaigns?

janlevinson

I want to see which traffic is actually converting, not just clicks, so I'm wondering what tracking setup others are using.

Ira_Morgan23

For a while, I relied only on my ad network’s tracking capabilities, but later I switched to S2S tracking tools, and adding them to my online advertising strategy was really effective. So far, I’ve worked with Voluum and RedTrack. Both are great for beginners and offer helpful support. Once I started using these ad tracking tools, I began to distinguish between traffic sources that generated enough conversions and those that wasted my budget. This helped me make more data-driven decisions and achieve better conversion results.

martinluther

I’d definitely recommend using conversion tracking rather than judging a campaign by clicks alone.

For paid traffic, I usually look at the full path: traffic source → clicks → landing page → conversions → CPA/ROI. Adding UTM parameters helps identify where the visitors are coming from, while S2S tracking or a tracker such as Voluum or RedTrack can give you more visibility into which sources, campaigns and placements are actually producing conversions.

The important part is passing the conversion data back to the ad platform/ad network. That way, you can identify the traffic that is generating real results and cut back on sources that are only bringing clicks without conversions.

For me, conversion rate, CPA and ROI are much more useful campaign metrics than CTR alone.

Aman

In my opinion, the best way to track your advertising campaign is by using UTM tracking along with conversion tracking. The number of clicks shows the overall amount of traffic, while does not account for if such traffic is beneficial.
Tracking campaigns, ads, and traffic sources separately allows me to understand which campaigns brought in leads or sales. If there are multiple campaigns being conducted simultaneously, conversion pixels or S2S/postback tracking can make attribution easier.
When I have gathered enough data, I tend to consider conversion rates and CPAs, instead of simply focusing on CTRs. There are situations when lower clicks mean greater profits of the campaign.